AI

Inmetrics' repositioning and new brand

Check out all the latest news about Inmetrics' new brand, including its new positioning, new logo, and new portfolio of offerings.

2026 marks a new beginning for Inmetrics. We have begun repositioning the brand, focusing on business, digital efficiency, and value creation through the strategic use of Artificial Intelligence, based on the AI Engineered concept.

But that change didn't stop there, and in this article, you'll learn every detail of this process that positions us as accelerators of true digital transformation for our customers.

The next step in our story

Photo by Emerson Muramaki

Emerson Muramaki

Over the past year, we have undergone a planned transition process in several areas. Starting with Inmetrics' management: with over 40 years of experience in the technology sector, Emerson Murakami was chosen to lead the company into this new phase.

As CEO, he plays an important and strategic role: showing the market that technology is not the end goal, but rather the means to change what needs to be changed. In practice, this concept translates into using technology and human knowledge to generate real and measurable results for customers.

“The market is experiencing an excess of promises surrounding digital transformation and Artificial Intelligence. Technology only makes sense when it improves business operations and performance.”

Focus on the middle market

With the experience gained serving large companies in key industries, we have found a new focus: making the same standard of service and digital solutions accessible to medium-sized companies.

These companies urgently need to find solutions that exceed their expectations in terms of predictability and quality in digital transformation projects, and face difficulties in finding the ideal partner. Now, this will no longer be a problem.

The new Inmetrics brand

Our new brand, like our entire operation, embodies the concept of “AI Engineered,” which represents an artificial intelligence approach aimed at optimizing processes, anticipating risks, increasing productivity, and supporting strategic decisions. It was strategic to update and modernize our visual identity, especially in a market that demands clarity.

This repositioning goes beyond visuals. It demonstrates our ability to deliver real results in operational services, with actual ROI measurements. This highlights our technical expertise and the team's commitment to results.

AI enters this scenario as a tool for measuring the quality of what is developed and its practical implications.

Meet the Change Makers

A focused man wearing glasses with computer screen reflections, conveying a theme of 'Change Makers' with digital elements in the background.

Change Makers are people who turn intentions into action. They understand that technology is a means to achieve results, not the end of the strategic line.

This is a digital transformation movement that we are spearheading, showing that technology only drives innovation if it is powered by people. And it is these people who use engineering, data, and intelligence to ensure that decisions are continuously supported.

Change Makers operate in complex scenarios, take on responsibilities, and measure innovation by the impact it has on the business.

New additions to the portfolio of offerings

Built on quality, Inmetrics has always focused on delivering value and results to its customers. And it was with this focus that we modernized and restructured our portfolio to transform technology into measurable results.

Today, our portfolio combines data-driven strategic consulting, AI implementation, process optimization, and quality governance, supporting the entire journey, from conception to execution, of technological solutions that generate real business impact.

Our Innovation Lab focuses on the following Lines of Business (LOBs):

  • Consulting, Data & AI: the connection between strategy and results. We help companies evolve intelligently. From strategy to code, we use data and AI to optimize processes and transform technology into profit, generating real impact for the business.
  • Digital Experience: turns digital experience into a competitive advantage. We accelerate launches and shield operations against failures using intelligence and real data. This eliminates rework and ensures a flawless customer experience and recurring revenue for the company.
  • Digital Platforms: foundations that support growth at scale. We help companies operate critical applications with predictability, high performance, and cost efficiency, supporting their growth with confidence.
  • Digital Acceleration: digital acceleration for business results. We transform technology into real competitive advantage. We help companies innovate faster, reduce costs, and gain market advantage by removing technical complexity.
  • Staff Augmentation: less allocation, more AI Engineered delivery. Our model delivers real engineering capacity, already accelerated by AI and with tested processes. We work on the project from start to finish to ensure that it gets off the ground without surprises, with governance and a steady pace.

A new headquarters for a new Inmetrics

Modern interior of an office space featuring a curved white sofa, a round wooden table, and a wall with the company logo 'INMETRICS'. The opposite wall displays two framed black-and-white photographs.

If there was still any doubt that Inmetrics' restructuring was complete, the move to new offices put it to rest.

Designed to better welcome and provide more comfort to our team, partners, and customers, this is the new place where ideas, products, services, and solutions that generate value in each of the digital transformation projects we deliver come from.

We are still at Canopus Corporate Alphaville, but now on the 22nd floor of the South Tower. Schedule a visit now and speak with our specialists. Just click here.

Did you like the content? Share it with your network and be part of the Change Makers movement.

See you in the next post!

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